How to make sure you have a product people want

Founders Live London city leader, Seven Jacobs, brings us this special session…

Always talking to founders about what they're struggling with. Early on, they rarely are able to prove people really want and need their product.

BUT - when I talk to founders a little later in their journey, and ask them what they wish they did differently when they started, I often hear more about, essentially, *asking questions*.

Do people want to buy a product, is it really needed, what does the market look like, etc.

The determined (and sometimes only the lucky) founders are able to pivot when they realise something is totally wrong. But in a couple of weeks, we're going to learn from Peter Illes about how to do this before you start.

It'll save you lots of time, and probably money and heartache. I promise ;)